My Photograph Mistake - Photo Processing

Taking a photo is a challenging task; preparing your vision, finding your location, and being in the spot at the right time. One can have an eye of photography, but it the world of digital the way one processes an image can make or break your results.

I have been following many types of photographers to have a look into as many different subjects as possible. Many of the photographers do their own photo editing while there is a pretty good handful of those who don't. Honing into those who can't be where I found my errors. I was able to get the images I wanted, but I later found out that my edits were what people didn't like. One of my problems was the color in the images and that I was using black and white when it shouldn't be used.

Like many males in the world, I have a type of colorblindness that affects how I process my images. I have problems seeing similar colors. For example orange and red, blue and purple, green and blue, and so on. This feedback was hidden for some time as when I asked friends and family why they said they liked the images, but none of them would purchase one. Turns out they liked the idea of the photo, liked the composure, liked the lines, but didn't like how I processed the image.  I made a mistake. I put my nose up and told myself, "My art, my way."

For months, I continued to edit the photos my way and continued to have the same results. What made it click that I was doing wasn't appealing to others? It was a discussion at work with colorblindness and how something looked horrible to me while just about everyone else in the room liked it...exception was a few of the males in the room. That night I looked at my demographics on Facebook and noticed that around 80% of those following me are females! Immediately, I knew I had to change how I process my images if I wanted to sell them, but at the same time create the images I wanted to share.

As a result, I was able to find a product online that helped me with color, and that has been my game changer. I found the ColorChecker Passport from x-rite photo. This is a pocket size solution that allows you to have consistent, accurate colors.

What this product allows you to do is simple. By holding this product up (or standing it on something), it exposes at large array of color squares. These colors are common and are found in many images; skin tones, water blues, sky blues, grass greens, leaf greens, and so on. Opening up Lightroom, you are able to export this image into the plugin that will build this image a color profile. The software knows what the colors should look like and is able to make a customs color profile that you can apply to the images you took at the current lighting situation.

Starting to use this product, even with my colorblindness, I finally started to get positive feedback on my images; "Fantastic colors", "Wow, those colors are amazing", "How did you get these colors when you are colorblind". At that point, I knew that this investment was one of the best ones for me. I started to sell the images and quickly paid off the $100.

kenosha wisconsin canvas prints

2013 Year Review - The Good & Bad

I was able to think on this for a very long time and I felt it was worthwhile to share with those who read my blog. Part of this blog is to give those who want to start on the same trail as I did; make your hobby of photographing into something more.

Now that it is 2014, I can look back and go over the good and bad things that I ran into. I'll start with the bad.

The Bad:

Starting up is the second hardest thing with moving your photography from a simply hobby to something more. The amount of money to become a legitimate name to sell items was crazy. That alone took  7% of my earnings the first year. Getting an EIN, getting the tax number, application fees, license fees, fees, fees, and more fees. I started of not thinking this was a great idea, but it was. Make it your first year goal to make double your fee's, cover any cost through the year, and you can call it a successful year because you didn't spend one dime on photography (if you don't purchase any gear).

Time is the hardest thing for me. I work a full time job that can take 40-60+ hours a week of my time, all during the day hours. Since I like to take wildlife and landscape photos, this is the peek time for me to do that. So that narrowed my time to days off and weekends. Weekends I had to balance with family and friends, and last year they got the tail-end of the deal. I did two weddings, over a dozen portrait sessions, and some volunteer work. One wedding was about a total of 50 hours for all of the editing and live coverage, so you put that on top of the 40 I already work there isn't much time for a social life. I decided weddings are not something that will be in my 2014 goal, unless it is for a direct friend.

Selling photos was the third hardest part. Pricing things is one of the trickiest things. You don't want to be to cheap to not be taken serious, and you don't want to be to expensive to not get the sale. Pricing your prints to where if someone really wants it they will buy it is the goal. I think I found the price point mid year through, but it had very little profit in it for me. This made me re-think of what I wanted to do with my photos, which is covered in the Good part!

The Good:

The portrait lens I purchased; paid off. Quarter of my camera body; paid off. Web hosting, licensing fees, and operation costs; paid off. Extra gear I purchased this year; half paid off. I made more money on this the first year than I thought I would. I was almost able to come off this year as even, and I probably could have if I didn't turn down as many gigs as I did. Look above at the time paragraph in the Bad Section above.

I had fun. Once past the bad part of getting everything started up, I had a lot of fun. I met a lot of fun people, learned more than I thought a was available, and really found something I enjoy doing. This first year was simply a test for me to see if this was something I wanted to get into, and at the end of the year to see if my interest is the same as it was a year ago. To my surprise it was not, it is actually more than what I started out with. I'm looking into buying hunting blinds, camo gear, booking cruises/tours to get out of Wisconsin photographs, and doing youtube videos on how I edit my photos. This is something I really want to do and for the longest time it was hard for me to concentrate on anything but work.

A New Year. I'm continuing to go through with selling my photographs but at a different level. I sold over a 150 prints, ranging from 4x6 all the way up to 24"x36". Those large photos are extra special to me as I know they are being hung up where more than just the family can see them. They found that photograph to be something special that they wanted on their wall to make them feel happier and anyone else that walks by and looks at it. So instead of just selling prints, I have now decided to sell this more as an art instead of as a product to get out. The smallest print will now be 8:x12" and the largest is 40"x60" and also removed a lot of the "just have it on there as an option because it's cheap".

So hopefully the above gave you an insight of what I had to go through last year and helps you decide if you are ready to take the next step in your photography. I can already see the first question; "How much time total last year did you spend on photography". Well, I was always on my computer looking at my past images and playing with them. If we put that to the side and count the actual time photography for money and for product; less than 1000 hours. Which ends up being just over 40 days out of the year, so if we round that out to actual days worked; about quarter of the year was spent on photography.


If you have any questions or comments feel free to leave them here, or visit my facebook page: https://www.facebook.com/StevenSantamourPhotography

I hope you had a great 2013 and hope you take 2014 by the grip and get your photographs you dream of! My New Years resolution is to get more wild life photos, which requires blinds and traveling.

wisconsin photos

Photographs - Why Do I Always Have to Crop?!

In the last few weeks I have done a few senior portrait sessions. One thing that I had to explain, or will probably end up needing to explain why my photographs aren't the same as you taking in your photos to Wal-mart or Walgreens. This may end up confusing you more, but I hope this answers a few questions.

In school you always here "You're going to use this in every day life, you should learn how to do it!". I am finally finding out that depending on your field this may, or may not, be true. In photography, math is becoming a huge factor once I started getting into the mechanics of photography. While math is important on determining the print... Printing a photo, actually starts with the camera.

To explain why the photos I take are recommended to print in the 2:3 aspect (8"x12"), we need to actually look at my camera and more specifically the sensor of the camera. The camera actually takes the image in the 2:3 ratio, so when I am lining up the shot I am using all the space. If I know the image is going to be used for an 8x10, I actually have to picture the squares in my head when I take the pictures and then crop the image to that format.

Cropped 4:5 Ratio (8x10)

Not Cropped 2:3 ratio (8x12)

Cropped 4:3 Ratio (9x12)

As you can see from the two images, you lose a lot of the picture in the cropped 4:5 Ratio compared to what was being shot in the camera. I personally do not like to crop my images unless it is absolutely required, meaning my lens wasn't long enough and need to crop into the subject. I try to do all of my work in the camera so I don't have to spend so long cropping and editing later. My goal in the above shot was to show how alert the bird was, in the cropped version it just isn't seen. It looses my goal of the image. Yes, I will agree I like how the eye looks better in the cropped version but It doesn't tell the story that I wanted to tell.

This is the same to the other photographs that I sell on my site, portraits, and other images that I have printed. To me cropping an image changes the story that I was telling, in reality you are changing the art. 

So what really comes down to is that the cameras are really built to take images in the 2:3 ration, but the print that majority everyone wants is a 4:5 ratio (8"x10") or a 4.25:5.5 ratio (8.5"x11").

If you ever come across this, I would recommend printing it in the true ratio and get your print with a border. You can hide this border with a frame or mounting it. This way you get the full image and story, instead of just a piece of it. When you take them into Wal-Mart or Walgreens, they are actually cropping the image for you. I'm betting if you look at the negatives, or the actual image on your memory card, the print isn't the full image you took.

The drawback of getting 3:2 ratio prints? Hard to find frames for them. Luckily, the internet can help that out these days and can be remedied by browsing for frames for a few minutes.

Actually printing photos have more math in them beyond just the ratios that I did not cover, such as pixels per inch and/or dots per inch (there is a war between those PPI and DPI). What resolution the photo needs to be in order to get a 'good print'. And the information keeps going on an on for when you want to determine if that image can be printed at a 20"x30" size.

If you have any questions about printing, please feel free to send me a message over facebook: https://www.facebook.com/StevenSantamourPhotography
Twitter: @SteveSFoto
or the comments below and I will be sure to answer them in the next blog or over the FB page.