Last Quarter of the Year Reflection

This blog will actually cover a number of things as I haven't posted since July when I joined the art gallery, and many things have changed.

So I'll start were I left off, the gallery. Since I have started in the gallery I have made many connections within the art world in Kenosha. I've learned so much of the art culture, that I couldn't believe how much of it was hidden in plain site! Just about every weekend is a gallery showing, local music, or a farmers market happening. It's amazing how communal this city is, but at the same time how it is hidden in plane view that you may not see it when you come here. I sure did. Also, I sold my first print last month in the gallery! It was such a great feeling receiving my first check and felt I reached another milestone in my photography.

At my day job, I have been constantly asked to work on my manager skills, organization skills, and over all more education. Another thing I found out myself, is that I lacked general business knowledge. I didn't really know how to record things, organize things, or even what options are out there to grow my business. I simply knew how to sell things and do a general decent job at marketing. So I reviewed my options and found a perfect opportunity with my work to go back to school and get a Bachelor of Science in Business Management with a concentration in Entrepreneurial Studies. This is a mutual gain for my day job and for my own business, and I have already started and just over halfway through my first set of classes.

Another new thing is I purchased the Tokina 11-16mm f/2.8 AT-X 116 Pro DX Autofocus Lens for Nikon DX-Format DSLRs. Why? I was missing my landscape pictures. I was missing being able to take a photograph and not having to take 4 images to capture the subject (even though the benefit was a very high res image for printing large prints). I reviewed many online videos and read many blogs about this lens, and decided this is what I wanted. I have to say that this lens is incredible for the price. Here is a sample image I took with it.

f/4 1/400sec ISO 100 16mm

So what new am I doing in the photography business subject? Building an inventory. I started this year with 5 products (5 different prints). These were to be used in the gallery and when sold, I take the profit and purchase more images. So I have been paying what I need to on the bills for the new purchases to where I draw no interest, and _all_....I repeat all of my extra money is going to buy prints. One of the things I need to have is product as next year, in August, I will be one of the featured artists that month and have a room dedicated to show my pieces. I wouldn't fill a wall with my current images, so to make sure I have a strong presentation I have started to build an inventory. This will also allow me to do flee markets, or similar things, next year if I choose to do that as well. So over the next months I will only be purchasing prints on sale days where I purchase my prints from. Just a last week I ordered 5 metal prints, each at 30% off!  I also have to renew all of my permits with the state this year as they are due every two years. This year, I plan on taking a loss on my business as this year I only make money on prints I sold and not on photo sessions and events like I did last year. To date, I have turned 9 weddings and over 20 portrait sessions. Those numbers, I may have to purchase my portrait lens.....but that would be another $1,300 purchase. I was actually thinking of starting to print all of the 13" width prints and less at home, which the printer is $1,000. It would pay for itself in 3 years at the current rate of sales. So I have some decisions to make with that; do I return back to portraits or continue doing what I love.

Upcoming blog, that I actually started last month and never finished, is about photo processing. I also have another blog subject in my head as well, so hopefully In October I can at least give 2 blog posts.

milwaukee skyline canvas prints

Finding the First Gallery

Since I have moved to Kenosha, I haven't really been able to find much of the art scene. However, a single search and Kenosha changed all together. Kenosha actually has a huge art community that is not only greatly adverse, but really close and connected. Events all over are always being held and hundreds, if not thousands, are gathering to be part of them.

One of the galleries in Kenosha as been established for 15 years, and it also happens to be a non-profit. Yes, a non-profit art gallery! This really blew my mind, and this one caught my interests big time. So to take what I learned, I decided to adventure to this gallery and see what the gallery was like. I decided I was going to go in and purchase a low dollar piece of art to see how the sales went, knowledge of the person that works there, and just get an over all feel of the gallery.

My first impression as I drove up to it, I was slightly put off. The neighborhood doesn't seem to be the art style, and it seemed to be very small. As I looked for a place to park, there wasn't even a parking space. I then remembered that this was a non-profit and that it wont have a budget for aesthetics that a for profit is able to do. Finding a parking spot on a side road, I then stepped into the gallery.

My second impression; Wow. The inside was so different than the world inside. The lighting was great, everything was well spaced and displayed, and was almost right away greeted by lady. I tried to hold my excitement back and was able to peel away from her just so I could walk around. She caught me lingering near some art longer than I was before and before I knew it we were talking. She was very sincere about the artwork, knew the artists as if they were relatives, and was able to explain the piece in a way the price no longer really mattered. That last part was the key. This was a $400 dollar piece that I really wanted, and I actually only wanted to spend up to $50, and if she was able to make me want to by that piece for $400 I was sure she would have no problem to do that for my work. Luckily, I didn't have enough money to buy it at that time, though, I have a feeling I will end up buying it in the future if it remains there for to long.

After talking, I finally broke into that I was a photographer looking to break into the gallery world and have also just recently moved to Kenosha. She was more than happy to discuss what is happening in Kenosha, how the gallery works, and gave me the grand tour. There was so much more than what you can see from the outside, it was incredible. She explained what the dues covered, what was expected, and what being a member to the gallery means. Before she was even through, I was eager to get home and fill out the application to have my prints reviewed to see if I would fit their gallery.

I then continued to walk through the gallery and see what type of art was there. There were about five or six other photographers that displayed their work there, however, none of them were close to my style. I also had a unique medium used for my prints; metal and glass. None of the other photographers used those and felt this gallery could benefit from my prints as much as I would benefit with joining them

Today, I dropped off my application and prints and now sit until I receive an e-mail on the decision. I have a feeling it will be approved as one of the artists there was willing by purchase the metal panorama print on the spot (the director said, "Wait until he's a member before you buy" and than laughed). Also, she was able to point me to a local framer which I now have doing a custom frame for the Milwaukee Skyline panorama. We are also working on a unique frame for the metal prints that are normally not framed!

milwaukee skyline art

Into the Gallery

This will be a short and sweet blog, as I have just started the next adventure in my photography; Getting into an art gallery!

I now have 5 pieces at home that I feel are strong images and are ready to be put up into a gallery. After a bit of internet searching the last few days, I have found pretty much nothing beyond of:

• Visit the gallery before you offer your images to be displayed in it
• Learn how much the staff knows about art
• Talk to other local artists on their experience with the gallery

Most of the articles found are all about setting up your online gallery, setting prices, and getting the word out. Last year I reached out to one local (Milwaukee area) retail shop that also sold photographs, and ended up getting the cold shoulder after one e-mail of them expressing they would be happy to sell my images. So now my photography concentration will be finding out how to get into a gallery and getting it set-up (and the special image requests). . 

I also found the following recommendation about the artwork when you submit it to be entered into a gallery:

• Have the image framed or displayed the way they would be sold to the customer
• Have your information and sale price already on the piece
• Remember the gallery gets a cut out of the sale, so adjust the price to make sure the profit you desire is there
• Don't sell a piece for $100 if the cost to make it is $80 (paper, time, frame, ect..) and the gallery's cut is 20%.  It only covers the cost to make it, leaving you with $0 for yourself and unable to move forward with additional product.

I will be keeping my blog updated as soon as I have learned something new, or have successfully put my photographs into a gallery.

Photograph taken on vacation while in South Carolina in early July 2014.

kenosha wisconsin art